S T A C Y   D O N G



PAE (Pause at Enough)




Thesis, Brand Identity,  &  Visual Research

Designer: Stacy Dong

Completed At: Pratt Institute
Year: 2023
PAE (Pause at Enough) is a community and resource aimed at uniting beauty businesses and consumers to address the sustainability crisis in the industry. The project bridges the “sustainability gap” by fostering collaboration, education, and conscious consumption.

I conducted in-depth research, including interviews and qualitative surveys, to understand consumer habits and industry challenges. From these insights, I built a comprehensive brand identity, designed a digital booklet, and developed social media storytelling strategies.

A concept of the project was prototyping an app concept that empowers users to scan beauty products, learn about sustainability practices, and avoid overconsumption. Through this, PAE encourages both accountability and collective action, creating a pathway for a more sustainable beauty future.

Booklet
Instagram



Research




Index

Foundation

Design Portfolio
© 2025 Stacy Dong