RELAXĪN
Branding & Messaging
Designer: Stacy Dong
Completed: Pratt Institute
Year: 2022
I developed the brand’s visual identity, crafting a clean, minimal, and sophisticated design language that reflects the café’s focus on natural and organic beverages. This included logo exploration, typography, color palettes, and packaging concepts that convey calm and mindfulness.
Through these design elements, I aimed to create an immersive brand experience that resonates with students and professionals, offering a visual and sensory retreat in high-pressure environments like Silicon Valley.
Award - GDUSA 2021