VIVIFY
Branding & Messaging
Designer: Stacy Dong
Completed: Pratt Institute
Year: 2022
Vivify is a project close to my heart, created in response to a growing focus on diversity, inclusion, and global equality. The brand is dedicated to fostering women’s empowerment through thoughtful self-care products. Through the brand book, I explored Vivify’s narrative, shaping its identity, messaging, and visual system to reflect its purpose and connect meaningfully with its audience.
The Brand Book
Design Portfolio© 2025 Stacy Dong